The Spark Samuel Benton Gave to CU
He鈥檚 only a sophomore, but he鈥檚 making a huge impact in the startup incubator world.
A student-run study showed that schools throughout the nation, including prestigious universities like UC Berkeley, have incubators for founders in the extremely early stages of their companies. CU Boulder didn鈥檛, until changed that.
Spark CU is a brand-new startup incubator initiative run and supported by the Deming Center. It鈥檚 the driving force behind programs like Startups & Sandwiches and the Innovation Workshop Series, and Benton is right at the center of it all.
A company run by Benton鈥檚 grandfather sparked his interest in entrepreneurship from a young age. When COVID-19 hit, Benton began teaching himself about business and market communities through YouTube videos. These interests drew him to the Deming Center, where he participated in their numerous programs, most notably Startup Summer and Boulder Venture Club. There, he exercised startup and pitching skills that created the foundation for his program.
A Breakthrough for Aspiring Founders
It all began when and performed the aforementioned study for startup incubators. Finding the lack of programs at CU Boulder, they made it happen. Now, Benton has brought his mindset and passion to fruition through Spark CU, an incubator for student founders with extremely young companies. It provides resources and knowledge to bring a startup to life.
Spark CU operates on two levels. Spark Founders involve the six selected founders, who receive constant targeted mentorships, workshops, and resources. They meet weekly in founder circles, where they share progress and tackle challenges together. They also have access to special opportunities, like hearing from guest speakers and mentors from across Boulder鈥檚 entrepreneurial network. These sessions allow founders to learn directly from experienced entrepreneurs while supporting each other through the ups and downs of starting a company.
鈥淭hey鈥檝e fostered a really great community. When we have our meetings, they鈥檙e all talking and helping each other鈥擨 don鈥檛 even have to facilitate that myself. They鈥檒l sit in a circle and start chatting about different things, asking questions, and offering help. I think that鈥檚 going to be one of the best parts of the program if that can continue.鈥
The other level, Spark Community, involves anyone interested in entrepreneurship. Benton emphasizes it isn鈥檛 limited to the highlighted founders, representing its uncharted opportunities. Through featured events like Startups & Sandwiches and Innovation Workshop Series, students have the opportunity to learn and network with founders throughout the community. It gives aspiring entrepreneurs a front-row seat to see what the founder experience looks like, helping them gain confidence to one day apply for the program themselves.
A Symbiotic Relationship
Benton鈥檚 relationship with the Deming Center began early in his CU journey, when he sought out programs that would challenge his entrepreneurial curiosity. Drawn in by the center鈥檚 reputation for hands-on learning, he joined initiatives like and . These two programs gave him real experience in ideation and collaboration, and helped him see entrepreneurship wasn鈥檛 just about launching a business, but about surrounding yourself with a community that pushes you to grow.
鈥淭hat鈥檚 when I really started to see what entrepreneurship was all about. It wasn鈥檛 just launching a company, it was learning from people and being part of a community.鈥
Those early experiences also introduced Benton to mentors like and , who encouraged him to bring his ideas to life. Through Deming鈥檚 support, he began to understand the power of creating something student-driven, something that would give others the same access to guidance and community he had received. This environment of encouragement and experimentation became the springboard for what would soon become Spark CU.
Of course, the creation of Spark CU wouldn't be possible without Gabe Moltz, a senior at CU Boulder. Benton credits the "spark" of the program to him, as he was a driving force in lifting it off the ground. Moltz was instrumental in the summer before launch, taking charge of many logistics to ensure success.听

Today, Spark CU and the Deming Center share more than just a partnership. Deming provides the structure, resources, and visibility, while Spark CU brings the next generation of founders ready to build and learn. Together, they鈥檙e cultivating a space where students can take their first steps toward becoming entrepreneurs.
Fostering the Next Generation of Founders
Now, Benton is taking the needed steps to ensure Spark CU鈥檚 future growth, as he views it as a large addition to Boulder鈥檚 entrepreneurial ecosystem. The goal is to continue growth through new cohorts and criteria.
The vision is to create an inclusive incubator that supports all founders 鈥渟tarting from zero,鈥 while building a strong and collaborative community of founders. He can鈥檛 stress enough the value of the relationships between the current founders.听
鈥淚t鈥檚 like a professional friend group. We鈥檙e all feeding off each other鈥檚 energy, making sure everyone succeeds together.鈥
Looking ahead, Benton hopes Spark CU will become a long-term fixture at CU Boulder. He envisions future cohorts expanding into new industries, welcoming founders from every background and discipline. Most importantly, he wants Spark CU to remain a place where students feel empowered to take risks and learn from one another.
A Community Effort
For Benton, entrepreneurship is about persistence and the willingness to keep going when things get difficult. To him, the best founders aren鈥檛 always the ones who move the fastest, but the ones who continue learning every day.
He鈥檚 quick to remind others that entrepreneurship isn鈥檛 a solo journey. The community you build around yourself is what keeps an idea alive. Those who challenge you, support you, grow alongside you: those are the ones who will be imperative to your success. Spark CU鈥檚 founders have become just that for each other.听
Benton also sees entrepreneurship as a mindset that anyone can develop. It鈥檚 about taking agency and believing that you can make an impact, even if you鈥檙e starting from zero.听
鈥淭o me, entrepreneurship is someone who continues to go after something. It鈥檚 about trying, failing, learning, and not giving up, because that鈥檚 how you grow.鈥
Benton is putting Spark CU in the best possible situation to succeed, whether it鈥檚 through the founders or the community. The supporting environment for founders is something he hopes to maintain for a long time, regardless of who鈥檚 running it. It鈥檚 the beginning of a friendly and entrepreneurial ecosystem that鈥檒l foster innovation for years to come.





