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Contributions by Katie Kramer (Mgmt'97), Curtis Esquibel (Jour'99; MPubAd'16), Vanessa Roman (Psych'07; MEdu'10), Maria Alsubhi (Bio'22; MEdu'23), and Holly McCollough (Mktg'24)

(Boettcher Foundation; 86 pages; 2025)

Applying to college and scholarships can feel overwhelming, for students and their families. That’s why the Boettcher Foundation created this no-nonsense playbook to help cut through the chaos and bring some clarity (and even a little humor) to the journey.
ÌýFor students, this book is:

• A writing coach, mentor, and cheerleader in one.
• Packed with practical tools, real examples, and bite-sized advice.
• Designed to help young people shine authentically, not artificially.

For parents, this book is:

• A trusted roadmap to support your student through every phase of the process.
• A guide to knowing when to step in and when to step back.
• Reassurance that you don’t have to have all the answers—just the right questions.

For high school counselors and college access advisors, this book is:

• A ready-to-go resource you can hand to students with total confidence.
• A practical tool to reinforce what you're already teaching, without repeating yourself.
• A flexible guide you can use in classrooms, workshops, or one-on-one meetings.

Written by two seasoned experts and updated by the Boettcher Foundation, this guide has helped thousands of students win scholarships and enroll at their first-choice colleges nationally.